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00 — About

I build for hiring because I’ve lived every side of it.

Max Korpinen

I started in the room where hiring actually happens — screening, interviewing, and closing engineers as a technical recruiter at FOVE and then UiPath, where I led talent acquisition for the Nordics. I learned exactly how broken hiring is from the inside.

So I tried to fix it from the outside. I co-founded Hireproof, ran nearly a hundred customer interviews, raised pre-seed from a Nordic VC, and built a product with two brilliant technical co-founders. We didn’t find product-market fit fast enough, and we closed it down. Best failure of my life.

Now I do it as a product manager — building AI recruitment software at Jobilla, and leading an employee-experience product line at Commune in Tokyo — while running Kops Works, my one-person studio for small, sharp products in recruitment and job search.

The edge is the overlap: I’m a better recruiter than 99% of product builders, and a better product builder than 99% of recruiters. Nobody in either crowd has sat in all three seats — recruiter, founder, product — and that’s the lens every product here gets built with.

The studio runs like a portfolio: a few experiments at a time, launched within months, judged against rules written down in advance, and killed in public when they lose. Some ideas come from my own scar tissue; the rest come from people telling me what frustrated them this week.

Kops Works is the umbrella I run these experiments under. Some go live. Some go in the graveyard. You’ll see both.

The route

  1. FOVE Technical recruiter
  2. UiPath Talent acquisition lead, Nordics
  3. Hireproof Co-founder
  4. Talbit Product
  5. Jobilla PM, AI recruitment software
  6. Commune PM, employee experience — Tokyo

Stay in the loop

The whole story unfolds one launch (and one funeral) at a time. Get it by email: